Behavioral intelligence · E-commerce

Your users are telling you everything. Start listening.

becodify maps real behavioral signals from your store to 120+ psychological patterns — and translates them into precise, actionable recommendations to lift conversions.

Join the waitlist How it works →
● MVP Q4 2026
· Full product September 2027
· Co-builder spots available
becodify · Conversion Intelligence
Atlas Goods
Why users are buying — and why they aren't.
⚡ Today's focus
Hesitation on the payment step is the largest conversion drag. Three trust-cue experiments could recover roughly +0.42pp.
Conv. rate
4.82%
↑ +0.31pp
Hesitation
2,141
↓ −38%
Tests live
7
+3 winning
Top active patterns
Hesitation
/checkout/payment
92%
Confusion
/pricing
84%
High Intent
/product/atlas-pro
96%
Illustrative example · MVP launching Q4 2026
How it works

From raw behavior to actionable psychology
in three steps.

Step 01
📊

Connect your data

Connect your Google Analytics or upload behavioral data from your store. No complex setup, no developer needed. We work with what you already have.

Step 02
🧠

Decode the psychology

Our AI maps every click, scroll, and hesitation signal to 120+ research-backed psychological patterns — grouped across the three phases of your buyer journey.

Step 03
⚡

Act on recommendations

Receive specific, contextual UI and content recommendations tied to exactly where and why users drop off. Precise interventions for your store, your users, right now.

The science

120+ psychological patterns.
Every stage of the buyer journey.

The full spectrum of human decision-making, mapped to three buyer journey phases — so you always know which lever to pull and when.

Perception phase
Availability Heuristic
What users recall easily feels more likely and relevant. Shapes which products enter their consideration set before a single click is made.
Perception phase
Salience
Visual stimuli that deviate from their surroundings capture disproportionate attention — the difference between a product that gets noticed and one that doesn't.
Decision phase
Loss Aversion
Users feel losses roughly twice as intensely as equivalent gains. The framing of your offer determines whether they act or abandon cart.
Decision phase
Social Proof
Peer behavior reduces decision uncertainty. Placement, format, and quantity of social proof signals determine how much trust gets transferred — and when.
Decision phase
Cognitive Ease
Decisions made fluently feel right. Friction in your UX doesn't just slow users down — it actively signals that something is wrong with the product itself.
Retention phase
Peak-End Rule
Users judge an experience by its emotional peak and how it ended. Your post-purchase moment is a loyalty decision, not a formality.

Plus 114+ more patterns across Attention, Memory, Trust, Price Evaluation, Persuasion, Decision-Making, Cross-Selling, and Loyalty.

The team

Strategy. Psychology. Data.

LA
Business lead
Lea Adams
Strategy & BD · Law, Life Sciences, Consulting | MS Innovation & Entrepreneurship, ESADE
Commercial strategy background across life sciences and professional services. Bridges the product vision with market reality, customer relationships, and go-to-market execution.
↗ LinkedIn
LK
Psychology lead
Laureen Kriening
Psychology & Behavioral Science · Finance | BSc Psychology, First-Class Honours
Built the behavioral pattern framework from the ground up. Maps the science of human decision-making into the product's psychological intelligence layer — grounded in research, built for business.
↗ LinkedIn
AK
Technology lead
Ambika Kashyap
Data & Product Analytics · E-commerce, Fintech | Big Data Analytics, Georgian College
Builds the data infrastructure and AI layer that translates raw behavioral signals into pattern detection and actionable recommendations. 5+ years in analytics and conversion optimization.
↗ LinkedIn
Early access

Be among the first to decode
your conversions.

We're building with a select group of e-commerce founders ahead of our Q4 2026 MVP. Join to get early access, help shape the product, and convert better before everyone else does.

You're on the list. We'll be in touch personally.
No spam. We'll reach out personally.
MVP · Q4 2026
Full product · September 2027
Co-builder spots available